Why Video Marketing is the Best Opportunity for Your Brand
Building a brand comes with constant waves of challenges. And finding perfect marketing opportunities is one of the toughest of them all. If you spend hours daily optimizing your marketing efforts but still don’t see any improvement, this blog is for you. If you’re doing great and want to learn new ways to take it forward, this blog is also for you.
Today, we are going to talk about the most powerful medium of the new age media. It plays a crucial role in making new internet sensations. It is Video Marketing, the most popular form of online content nowadays. Let’s take a deeper dive and learn how to use it effectively to help your brand grow.
The Universal Use of Video Marketing
Advertising is a huge institution in itself with various media. Each media focuses on pulling a particular set of target audience to your brand. Major media are TV, Radio, Print, Outdoor, Digital, etc. As the internet continues to grow the global village, video marketing tops the chart as one of the most favourable media amongst all.
Brands no longer rely only on traditional media for advertising. Infact Video Marketing takes the top spot with more ad spend allocation than the traditional ones. That’s because videos let you flaunt your brand’s unique personality. For example, Superbowl in the US is a big sporting event (just like IPL in India) and an advertising paradise! Brands put aside an extra budget and create specific video marketing plans just to feature ads in the Superbowl. It costs a whopping $6.5 million for a 30-second Superbowl ad! That tells you about both the popularity and the impact of video marketing.
Massive Results That You Can’t Ignore
Your art teacher from 7th grade, society’s morning laughter club and your go-to cafe, everyone is on social media consuming content daily. Videos are the bulk of that online content that get more views than Television. Facebook alone generates 4 billion views per day resulting in 100 million hours of views DAILY!
Even YouTube isn’t behind. It is actually the 2nd largest search engine after google. From tutorials to news, videos are the primary source of all types of content in the digital age. People worldwide spend an average of 30 minutes daily on YouTube. Think of all the reach and engagement you can gather just with a YouTube channel.
Videos are Understandable & Comprehensible
There are many compelling reasons behind video marketing’s impeccable success. The basic obstacle they overcome is bridging the gap between problems and solutions. Videos are easier to understand and comprehend. Studies show that our brain processes visuals 60,000 times faster than texts. We have the capability to understand and retain information through videos better than any other medium.
Plus, they share more information. A print/billboard advertisement will only go so far as to explain the bare minimum. A video ad will doll out more info, which your genuine target audience will love. It helps them in proper analysis while choosing your brand.
Boost Your Brand Identity with Videos
Videos are a great way to expand your brand’s identity and following in any media. But when you have a plethora of platforms to utilise on digital media, trust us when we say: it makes life easier! Building your brand identity with videos is easier and in full demand. 54% of consumers demand more video content from brands and businesses they support.
Let’s talk about profits, shall we? Because obviously, that’s a great matter of concern when you’ll be investing a fair amount of your budget on video marketing. According to Animoto’s survey, 88% of marketers are super pleased with the ROI they get with video marketing. They also get 66% more genuine leads with video marketing than usual.
What are the Best Video Marketing Platforms?
With a prediction of videos garnering 82% of global internet traffic in 2022, which video sharing platforms are best for your business? Don’t worry, we got you covered.
YouTube is the best platform right now for any kind of video marketing and from the above stats, you already know how lucrative it is. The next big thing is Instagram: for its award-winning features: Reels & IGTV. Short-form videos are taking the internet world by storm and you need to find the perfect mix between conventional and short-form videos to stay ahead of your competition.
You can also try Vimeo, Twitch, Dailymotion, and other popular video platforms according to your brand needs. But if you are a beginner, we recommend starting with YouTube, Facebook and Instagram.
With all the data and analysis in your hand, we’re hopeful you’ll consider video marketing for your brand’s growth. But oftentimes, new brands and amateurs make the mistake of investing too much, too little or not having a proper plan to make video marketing work. And understandably so. When you are building an empire, you tend to have very little time and much work to do. We have a simple solution for that.
Come partner with Sanket Communications, a leading advertising agency with experience in handling Video Marketing for a plethora of clients. Check out the portfolio and call to jumpstart your brand to the next level !
About Author
Sandeep Hati is a copywriter at Sanket Communications. He is passionate about advertising trends and stories. He aims to explain the many intricacies that run the advertising and marketing world. When he’s not working, you’ll find him buried in a book or watching period cinema or failing gloriously on the same level of video game infinitely.
