What is Moment Marketing & Why is it Important for Your Brand?
Are you on a constant lookout for marketing strategies to innovate and elevate your brand? Then you, my friend, are on the right blog page! This time, we bring you a marketing strategy that takes topical references from around you and shapes them to benefit your brand’s presence. Let’s learn about Moment Marketing!
Moment Marketing is a promotional technique that uses trending news, viral events or instances to share the brand’s communication and gain better reach, brand awareness and ultimately, overall sales. With the increasing numbers of social media users, Moment Marketing has become very lucrative and is one of the most profitable marketing strategies in 2022. People are always on the lookout for something entertaining or outrageous. And India being a very diverse country, always has something or the other to offer that gets viral and attracts a lot of attention.
That’s where brands with a good marketing force, jump in and seize the opportunity to integrate their brand presence with the viral news.
Benefits of Moment Marketing
You are bound to invest money in marketing if you ever want to see your brand grow. Let’s learn why moment marketing is the right step forward in this digital age:
It’s a Money Saving Scheme
In contrast to conventional marketing where the right audience is everything, in Moment Marketing right timing is everything. It’s often very cost-effective and goes well with social media.
All Spotlights Turn Towards You
Sometimes one viral moment can give birth to another one and if your brand’s communication is witty or creative enough, it can be you who becomes the next trending thing. It can help you to connect with your consumers by voicing their opinions.
One Arrow for 3Cs: Conversation, Connection & Conversion
Moment Marketing provides a great opportunity to spark a conversation with your target audience and build a better connection. People have a very short attention span nowadays. Moment Marketing is the best way to leverage that attention and turn your connection with the audience into conversion for your sales.
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Great Examples of Moment Marketing
When talking about the best brands pursuing Moment Marketing, we can’t help but mention the all-time leader “Amul”. Amul has been doing perfect moment marketing since the 1960s! Whether it is India Vs. Pakistan cricket match, a new blockbuster movie or any political happening in the country or world, Amul catches it with its witty lines and seamless executions.
But now there are new players in the market who are great at topical ad campaigns. Have a look!
- When Rahul Bose went Bananas over JW Marriot’s Banana prices!
2. When every brand was hyped over Sacred Games
3. When Apple launched its iPhone 11 Pro
How to get into Moment Marketing Arena
Getting into moment marketing and creating a compelling strategy is not rocket science. But it requires meticulous planning, execution, your undivided attention and time. You have to be on the lookout for juicy happenings on social media and all around the real world. You need to study the behaviour of social media and also judge people’s inclinations towards any trending topic.
Moment marketing is like big waves of social media sensation that come one after the other. With the right technique, your brand can ride it smoothly to acquire new audience, increase reach and ultimately grow the conversions.
The best & cost-effective way to stay ahead with Moment Marketing is to hire a professional advertising agency with an impeccable record. Contact Sanket Communications, the advertising agency which offers Integrated Marketing services including great Social and Digital Media Marketing services at very affordable prices. Contact here or give a call on 7008165707 and start up scaling your brand without further delay !
About Author
Sandeep Hati is a copywriter at Sanket Communications. He is passionate about advertising trends and stories. He aims to explain the many intricacies that run the advertising and marketing world. When he’s not working, you’ll find him buried in a book or watching period cinema or failing gloriously on the same level of video game infinitely.
