Greetings, my fellow enthusiasts of all things extraordinary! Today, I bring you an enchanting journey into the realm of marketing and advertising brilliance that birthed the World’s best-selling biscuit - Parle-G....
Advertisements play a significant role in shaping societal perceptions and attitudes. Over the years, India has witnessed a transformative journey in the portrayal of women in advertisements. In the past, women were often portrayed as mere decorative pieces, objectified, and relegated to supporting roles....
In today's fast-paced digital landscape, businesses are constantly seeking innovative ways to connect with their customers and drive growth....
In the constant search for successful advertising & marketing strategies, we’ve brought you a volatile subject for you this time. If done correctly, the possibility of reaching new heights in this campaign is endless....
The best way to learn about marketing is not always to focus on things you should do, but sometimes to learn things you should not. Today’s blog topic is one such thing that you should absolutely avoid in your marketing strategy lest your business...
Digital Marketing is running at an all-time high with more and more marketers, brands & audiences getting interested in it. The ever-evolving market has given birth to so many possibilities, there is something for everyone in it....
India has a huge market for literally everything. But at a quick glance, you’ll see a lot of noise that makes it excruciating for brands to make a stand. Brands that have made proper use of market research & execution to build an empire...
The 90s were an interesting time as globalization was initiated and India had begun its journey towards becoming one of the giant economic powers in the world. Advertising was at an all-time high and many brands understood the importance of marketing. Not because of...
Are you on a constant lookout for marketing strategies to innovate and elevate your brand?...
2022 is coming with new opportunities for advertisers, marketers & brand owners alike. Despite the relapse of the COVID-19 Pandemic, 2022 looks promising as brands are gearing up to increase their ad budget significantly and shift their focus more towards digital marketing....