294, Saheed Nagar, Bhubaneswar – 751007

Branch Offices


E-1/13, 3rd Floor, Main Road, Malviya Nagar, New Delhi – 110017


66, Supreme Shopping Centre, Gulmohar Cross, 9th Road, JVPD, Juhu, Mumbai – 400049
+91-22-62795200/215; +91-22-9769307649


Room No 207, 2nd Floor, Karnani Mansion, 25 A, Park Street, Kolkata – 700016


303A, Nilgiri Block, Aditya Enclave, Ameerpet, Hyderabad – 500038
+91-40-23730527, +91 9985055498



Awantika Complex, 19 C, Subhash Road, Dehradun – 248001


309/310 , Galaxy Complex (Near Vadodara Central), Sarabhai Road, Alkapuri, Vadodara – 390007


Public Relations

Content is the most vital aspect of brand management. It defines your approach towards market and shows your attitude for competitive positioning. In short, it defines you, and your company.

Good content hinges on a thorough understanding of your market. It should be written with a tailored approach towards your niche audience. It should also be multi-purpose, effective across various platforms, and designed to be effective over a long period of time.

So whether your needs are for marketing collateral, customer communications or employee briefings, we pride ourselves in having the experience to get your message out effectively and efficiently.

Today a successful marketing strategy is incomplete without digital PR simply because it can reach a larger and more relevant audience for a longer period of time. With statistics showing the huge number of people logging on to the Internet on a daily basis, you can reach a vast audience through online channels, which means that digital PR can ensure that your news can spread further and faster than ever.

Digital PR draws on content marketing, social media and search engine optimisation to make the most impact. Because people source and share information online.

At Sanket, we identify the best tactics to target your audience. We follow these simple ideas:

  • Identify the media outlets and social media platforms your customers read
  • Find out who is influential in your industry and connect with them
  • Get active online – blogging, tweeting, joining group discussions
  • Add online content to media releases like infographics, e-guides and blog posts

Reputation building is a painstaking process for companies and it takes years to do it. Businesses have to invest millions to build credibility and trustworthiness, capture market share and achieve long-term growth. Yet sometimes it takes just a badly managed issue to undo all the effort and leave the business in a bad state.

Issue management needs clear analysis, sound judgment supported by years of experience. Sanket has been actively dealing with issue management since a long time and we have helped many corporate structures come out of major crises. When an issue threatens to sabotage a client’s reputation, we step in and take on the responsibility of salvaging his reputation and bringing him back to his same standing in the financial market.

Years of experience have taught us how to negotiate the media glare that the company is subjected to at this time.

Our expertise offers a range of issue management services so that we can prepare the company to best deal with the situation and bail them out of it in the shortest possible time.


  • Preparedness planning
  • Litigation support
  • Crisis simulation
  • Media training
  • Real-time crisis counseling
  • Issue monitoring and analysis

Events need to be planned, executed and communicated so that the target audience doesn’t easily forget it. When planning an event, the company’s values and business priorities need to be kept in mind. Events can turn out to be a great marketing tool for your company. Participating in them can generate media and social buzz about your business in electronic, print and social media.

Sanket’s PR Events planning includes conceptualising an event from the beginning to end in every aspect. It includes:

  • Establishing event dates
  • Conceptualising event theme
  • Booking onsite talent
  • Identify key sponsors
  • Arranging speakers
  • Interacting with vendors – caterers, clean-up crew, decorators, photography & videography etc.
  • Production of promotional and event collaterals
  • Developing online footprints for the event – website, social media like Facebook & Twitter etc.
  • Handling media relations
  • Coordinating Curtain Raiser Press Conference
  • Guest lists and invitations
  • On venue Media Management
  • One-O-One & Group Media Interactions, Media Releases, Special Stories / Interviews
  • Post-event follow-up for coverage
  • Monitoring Coverage & forwarding the soft copy
  • Preparation of final Coverage dossier

Sanket’s approach towards communication is to understand the playground and customize it to get the winning edge. Our media strategists help identify target media and audiences, and develop stories that ignite thought rather than create purposeless texts. We provide a full press office service that includes writing, researching and placing press releases, opinion pieces and case studies, feature tracking and online media relations and a dedicated website for the media. We coordinate with your press office to ensure that the messaging in local markets is in sync with the national and international messaging and timing.

We have skills in choosing the most effective channels, from a knowledge base that includes not just mainline national media but also specialised and local ones. Over the years, we have developed an excellent relationship with media practitioners in press, television and radio. Our media relations expertise covers trade, consumer, business, industry, technology, broadcast and social media and we have mastered the art of navigating the complex and ever-transient media scene.

With significant experience in developing business profiling campaigns as well as executive profiling campaigns, Sanket always strategises to put you ahead of the competition.

Commenting on key issues, byline features, press briefings, on new company developments, and releasing research oriented industry news are all strong profile building opportunities which will help you build your image in your target media and ultimately build your profile with key stakeholders.

For executive profiling, we usually begin by developing core content that is authentic and showing your expertise in the company. Then we move to execution where we try to secure your relationship with the media. In the final stage, we help you appear for interviews and stakeholder meetings while providing customized training for this.