Guerrilla Marketing: The New Hot Strategy That Works!

The advertising & marketing world is constantly evolving with new ideas trying to lure in new consumers. But people are evolving as well. They have become very efficient in ignoring advertising content. With so much bombardment from various brands every day, people have almost fit a filter where they can distinguish between content and weed out ads. This is a clear disadvantage for brands & advertisers alike.

If you’re trying to find a reliable way to get your potential consumer to listen to your communication, you’ve come to the right place. In this blog, we bring you a new marketing strategy that has a great success rate & a lot more benefits than traditional methods. It is known as Guerrilla Marketing. Let’s know more about it in detail.

What is Guerrilla Marketing?

The term “Guerrilla” doesn’t have any relation to Gorillas, but they do have a very dark & violent meaning. Guerilla comes from the Spanish word for skirmishes in war. It is a tactic of warfare which is unconventional in a sense. It innovatively uses creativity to win battles. So of course, the word fits perfectly with marketing concepts. 

Guerilla Marketing is essentially a unique strategy that uses novel methods to boost sales or attract interest for a brand. The best thing about guerrilla marketing is the element of surprise. Brands try to catch the attention with creative tactics expecting an unexpected response from viewers. This makes the audience retain brand recall easily for a prolonged period. 

Why is Guerrilla Marketing a Better Alternative?

New always works. It’s fresh, unique, thought-provoking, attractive and better. Take all these elements and put in the seasoning of the promotions, and you will get the perfect recipe for Guerrilla Marketing. Guerilla marketing works well with a high success rate because of its newness. People like products and services for their features, benefits & facilities. But they like marketing when it is unique yet relatable. And the first step of converting your audience into your consumers is to create unique communication. 

But being new is not the only good thing about using Guerrilla Marketing for your brand. Let’s look at some other benefits you will enjoy with this marketing strategy.

Generates Great Word-of-Mouth Marketing

People love talking about things that are extraordinary & Guerrilla Marketing helps you achieve exactly that. When something is out of the ordinary, people tend to notice it more and if you crack the code of doing it right, you won’t need huge promotions for it as people will promote it for you! And you know the power of social media!!

Unbelievably Cost-Effective!

If you’re looking for a marketing strategy that will give you good results but don’t want to break your bank, Guerrilla marketing is a great option for you. It costs very less compared to traditional advertising methods while garnering more focused results. 

Memorable Than Others

Because of the surprise element, people will retain your brand’s value longer in their minds. These types of campaigns appear to people in the most unexpected place at unpredictable times. Therefore, it is possible for your brand to stand out from the crowd and be more memorable.

Getaway to Viral Marketing

Guerrilla Marketing also opens a new door to viral marketing. If your efforts click well with people, in this age of the internet, it won’t take long to get viral and reach a large & mass audience. People will share and post about your brand on social media. 

Build Relation with Positive Feedback

Guerrilla Marketing almost always leaves a positive impression on the audience. This can help you build a healthy customer relationship that keeps both parties very happy. Plus, these campaigns are extremely fun & exciting to both execute & experience! It helps your brand to form a very human approach with your consumers. 

How is Guerrilla Marketing Effective?

Okay, Enough talk. What’s a marketing strategy without some great results, right? Therefore, we bring you some great real-life examples where Guerilla Marketing worked wonderfully well. See for yourself. 

Tata Salt: Sehat Ki Chuski

Rath Yatra is considered one of the holiest festivals in the Hindu religion. Every year, the festival is celebrated with huge pomp & fervour in the small coastal town of Puri in Odisha. Nearly 15 million people gather on the grand road to escort Lord Jagannath & his siblings to their maternal aunt’s house. 

But, when 15 million people gather in a street of a small town in summer with humid weather, dehydration becomes a big problem. To tackle the demon of dehydration, Tata Salt came up with a brilliant solution by making lemon stick ice cream of ORS solution and distributing it to devotees.

Dalda: Divya Darshan

We bring you another brand that successfully conducted a guerrilla marketing experiment during Rath Yatra in Puri. Getting a glimpse of Lord of the Lords Jagannath & his siblings is a difficult ordeal when 15 million people are trying to do exactly the same. Therefore, Dalda devised a contraption that converted empty Dalda bottles into telescopes! With the help of these telescopes, many children and the elderly were able to watch the deities very easily. These telescopes were very accurately named Divya Darshan.

UNICEF: Dirty Water Vending Machine

During World Water Week, UNICEF addressed the most severe problem faced by people in Africa: Dirty Water. Most African children have no choice other than to drink dirty water mixed with many deadly viruses & bacteria. These viruses & bacteria can cause diseases like Typhoid, Dengue, Cholera, Malaria, Hepatitis, Dysentery, Salmonella, Yellow fever, etc.

UNICEF bottled this dirty water and offered it to pedestrians in New York, making them aware of the plight of African children & collected huge donations for the cause.

Now that you know the benefits of Guerrilla Marketing, make a plan to integrate an appropriate campaign for your brand. But you must have a proper market study before diving head first. The best solution to this is to hire the perfect full-service advertising agency. Take care of your promotions & grow your brand 10 times. Contact a great advertising agency today. 

About Author

Sandeep Hati is a copywriter at Sanket Communications. He is passionate about advertising trends and stories. He aims to explain the many intricacies that run the advertising and marketing world. When he’s not working, you’ll find him buried in a book or watching period cinema or failing gloriously on the same level of video game infinitely.