Green Marketing: A Noble Way To Build a Sustainable Environment
We live in a world battered with uncountable environmental issues. The climatic conditions are worsening, and the struggles to combat them seem harder!
The truth is that while there are several reasons responsible for climatic change, we are equally responsible for not mitigating them when needed. We intentionally or even unintentionally tend to act against the environment. This brings us to a question that needs to be answered by all: what essential steps are we taking to mitigate the crisis, and are we successful?
Enter Green Marketing
So many years have passed, and we have gone through several unprecedented environmental issues.
As our quest to secure a sustainable environment continues, the leading marketing agencies and the top advertising agencies are now deploying green marketing techniques to bring a monumental change. A milestone step towards building a green future for Earth, the strategy helps the agencies establish trust with their consumers and earn their loyalty.
Through this technique, the top advertising agencies & marketing agencies can appeal to their customers to opt for products that will not be potential threats to our environment.
What is Green Marketing?
Marketing is an art where agencies promote their product/service to the customers by incorporating effective eco-friendly marketing strategies.
While every top advertising/marketing agency has some pivotal duties towards its customers, it also shares equal responsibility towards the environment. It is a duty they must dispense with righteously.
Remember, a good cause always attracts widespread attention and appreciation. By utilizing the green marketing technique in the best way, the agencies can have an edge over their immediate competitors as well.
Are you getting more curious to know much more about the strategy? Allow us to take you forward!
Ways To Execute Green Advertising
1. Promoting Environment-Friendly Products:
If a product becomes commercially successful and performs well in the market, it does not mean that it will prove to be helpful for the environment.
Want to know how?
We have an easy example to justify our statement. The much sought-after cosmetic products that appeal to womenfolk, but have a flip side to it. They contain ingredients that also could harm the consumers, and indirectly the environment in some way or the other.
The sunscreen lotion, when washed away into the waterways can affect marine life, causing the coral reefs to bleach.
This justifies that the advertising agencies should always promote products that will help retain the environment’s beauty.
2. Using Recyclable Materials :
To manufacture a product, raw materials are required in bulk. Extracting raw materials involves taking a lot from the environment.
Companies should use recycled waste to manufacture new products rather than exploiting nature to acquire fresh raw materials. This is also a good way to spare our nature from being drained off its natural resources.
3. Limiting the Usage of Papers
While there are several factors behind the downfall of our surroundings, deforestation has also been one of the major issues that have to be tackled dexterously.
Trees are constantly hacked, and papers are produced in large numbers. Even then, our disrespect towards nature is unpardonable as we keep wasting paper.
The marketing industry has its equal share of responsibilities towards protecting the environment. This implies that rather than using huge bundles of paper for outdoor marketing, the top marketing agencies can instead opt for effective online marketing techniques to promote the products/services of the clients.
4. Adhering To Green Ways of Manufacturing
Did you know that manufacturing goods and services entails a huge budget? On the other hand, opting for greener ways of manufacturing can save companies from spending a massive amount. Therefore it is high time that we choose renewable sources of energy such as solar and geothermal energy, to cut the cost and enable a smooth manufacturing process.
5. Looking For Sustainable Methods of Shipping
Shipping the raw materials across long distances causes greenhouse gas emissions in dangerously large quantities.
So why not switch to eco-friendly ways of shipping products to prevent the environment from being exposed to deadly gases? Instead of shipping the products individually, sending them in bulk is better. This small move can prove to be beneficial for the environment.
Companies in India That Opt For Green Marketing
Samsung:
Known for its exceptional range of electrical appliances and gadgets, Samsung India 2022 launched a backlight that consumes 40% less electricity, and sans harmful chemicals like lead and mercury.
Quite an inspirational step towards the environment’s conservation, it’s also a milestone achieved by the multinational giant!
Starbucks:
When you crave a refreshing coffee, Starbucks becomes your true destination!
Not only is it a well-known beverage company that attracts us for its sweet beverages, but Starbucks actively promotes green marketing with recycled packaging, and deploying eco-friendly market operations and designs.
ONGC:
India’s largest oil producer, ONGC with its Harita Moksha initiative in 2011, set to shape a sustainable future for India through green crematoriums.
The motive was to ensure that the last rite of the deceased was conducted smoothly, without interfering with the environment. ONGC introduced green crematoriums to replace our traditional wooden pyres, which were eco-friendly and reduced the usage of wood by 60%.
Conclusion:
Efficient marketing and advertising methods can win people’s hearts, but an eco-friendly approach can help nature win its freedom from the problems inflicted upon it!
If an advertising agency wishes to see the world progress, it must strive to bring a positive impact on our environment’s sustainable development.
