In the realm of advertising and marketing, Tata Tea has consistently proven itself to be a trailblazer with its inspiring and thought-provoking campaigns....
When it comes to the world of advertising, certain individuals have left an indelible mark on the industry with their creativity, vision, and charisma. One such luminary is Alyque Padamsee, widely regarded as the King of Indian Advertising....
We have traveled through the creative and advertising journeys of two “Kings of Indian Advertising”. While traveling, we noticed that adaptability and the ability to think outside the box are awarded in this industry....
Have we ever asked ourselves, which part of an advertisement makes it memorable? Repetitive reminders, subtle persuasiveness, humanistic approach, or catchy tunes and jingles-all these elements are crucial in capturing the mind of the viewer and persuading him to take action. But advertising in...
Modern marketing can broadly be grouped into 5 buckets/categories and here we will talk about what's fresh, what's new, and what will help your business grow....
Social media is the largest playground for brand promotion in the current times. If you haven’t started social media marketing even now, then I have bad news for you, my friend....
Digital Marketing is running at an all-time high with more and more marketers, brands & audiences getting interested in it. The ever-evolving market has given birth to so many possibilities, there is something for everyone in it....
Let’s take a trip down memory lane! Remember the iconic India vs. Pakistan matches in the World Cup? Remember the excitement & thrill behind watching it with your friends & family? It used to be an all-out event! But the thing that caught my...
New brands often find themselves in a soup while choosing the right marketing strategy according to their specific requirements. It’s confusing, time-consuming and feels like running aimlessly in the dark if you know very little about it. ...
Are you on a constant lookout for marketing strategies to innovate and elevate your brand?...