Greetings, my fellow enthusiasts of all things extraordinary! Today, I bring you an enchanting journey into the realm of marketing and advertising brilliance that birthed the World’s best-selling biscuit - Parle-G....
When it comes to the world of advertising, certain individuals have left an indelible mark on the industry with their creativity, vision, and charisma. One such luminary is Alyque Padamsee, widely regarded as the King of Indian Advertising....
We have traveled through the creative and advertising journeys of two “Kings of Indian Advertising”. While traveling, we noticed that adaptability and the ability to think outside the box are awarded in this industry....
Have we ever asked ourselves, which part of an advertisement makes it memorable? Repetitive reminders, subtle persuasiveness, humanistic approach, or catchy tunes and jingles-all these elements are crucial in capturing the mind of the viewer and persuading him to take action. But advertising in...
Modern marketing can broadly be grouped into 5 buckets/categories and here we will talk about what's fresh, what's new, and what will help your business grow....
Digital Marketing is running at an all-time high with more and more marketers, brands & audiences getting interested in it. The ever-evolving market has given birth to so many possibilities, there is something for everyone in it....
India is the 2nd largest country in the world & perhaps the largest market in advertising & marketing. With so many great innovative ads, India has truly paved the way for the future of advertising. But in this huge market, they are bound to...
New brands often find themselves in a soup while choosing the right marketing strategy according to their specific requirements. It’s confusing, time-consuming and feels like running aimlessly in the dark if you know very little about it. ...
You’ll find thousands of blogs online teaching you millions of tips and tricks about how to master Facebook marketing and how to get the best out of your investment....
In the game of marketing, various brands use various techniques. It all depends on the target one wants to achieve. Then which form of marketing is more suitable for your business? After all, your marketing methods and execution style decides your success. ...