Branding Blitz at the ICC World Cup 2023
15 Oct 2023
The ICC Men's Cricket World Cup 2023 is here, and it's not just cricket enthusiasts who are gearing up for this mega event. ...
Marketing
Mobile-Centric Campaigns Shaping the Present Advertising Scenario
14 Oct 2023
In today's fast-paced digital world, mobile devices have become an indispensable part of our lives. As a result, advertisers have shifted their focus to mobile-centric campaigns, recognizing the significant role smartphones play in consumer behavior....
The Rise of Consumer Personalization in India: Unlocking Tailored Experiences
15 Sep 2023
In today's fast-paced digital era, consumers are seeking personalized experiences more than ever before. The Indian market, with its massive population and burgeoning middle class, has witnessed a remarkable surge in the demand for tailored products and services....
Unraveling the Vanishing Act
26 Aug 2023
Today, let's take a plunge into the fascinating world of Indian advertisements, where storytelling has often been the soul-stirring ingredient that made these short narratives resonate deeply with audiences....
Promoting Unity Through Tea “Tata Tea’s “Desh ke Dhaage” Campaign”
19 Aug 2023
In the realm of advertising and marketing, Tata Tea has consistently proven itself to be a trailblazer with its inspiring and thought-provoking campaigns....
Parle-G: Unwrapping the Marketing Masterstrokes that Sweetened Generations
Greetings, my fellow enthusiasts of all things extraordinary! Today, I bring you an enchanting journey into the realm of marketing and advertising brilliance that birthed the World’s best-selling biscuit - Parle-G....
Omnichannel Marketing Strategies: The Future of Successful Business Growth
29 Jun 2023
In today's fast-paced digital landscape, businesses are constantly seeking innovative ways to connect with their customers and drive growth....
Kings of Indian Advertising Prasoon Joshi || Part I
11 May 2023
If you're interested in the Indian advertising industry, then you're likely to be familiar with some of the most successful and innovative companies and individuals in the field. However, there's one name that stands out above the rest - Prasoon Joshi, a king of...
Explosive Marketing Trends for 2023
17 Mar 2023
Modern marketing can broadly be grouped into 5 buckets/categories and here we will talk about what's fresh, what's new, and what will help your business grow....
Four Advertising Trends that will Shape the Industry in 2023
11 Feb 2023
As we close the book on yet another year and open a new leaf in the new year, it's time to peep into the emerging trends and conventions that will shape the ad industry in 2023....