In the present digital world, social media is no longer just about likes and shares. It has transformed into a powerful and effective business tool that can directly influence your bottom line....
Purpose-driven marketing is a powerful way for brands to connect with customers on a deeper level. But with so many companies jumping on the bandwagon, it’s crucial to go beyond catchy slogans and take real action. ...
In the ever-evolving advertising landscape, the fusion of art and advertising has become a powerful tool for brands to connect with their audiences. From incorporating artistic elements to utilizing innovative design techniques, the impact of design in advertising has become more significant than ever...
We are back to unravel another mystery of the marketing world. Today, we're stepping into the digital realm to explore how social media platforms work their mojo in finding the perfect audience for your brand....
The emergence of AI or Artificial Intelligence in Indian elections signals a significant shift in political advertising. Social media and IT bot usage surged during the 2019 General Elections, and the landscape is expected to evolve even further with an anticipated escalation in the...
In today's fast-paced digital landscape, marketers are always looking for innovative tools to gain a competitive edge. ...
Remember the last time an ad stopped you dead in your tracks, not with annoyance, but with genuine intrigue? In our digital deluge, attention spans are goldfish-short, yet Out-of-Home (OOH) advertising is making a comeback, hand-in-hand with its spicy sidekick, experiential marketing. This dynamic...
In the ever-evolving landscape of marketing, where attention is the currency, brands are constantly pushing the boundaries to stand out. But in their quest for eyeballs, some are venturing into controversial territories, leaving audiences bewildered and questioning the ethics behind these stunts....
Remember the days when Diwali meant haggling with aunties over sarees at Chandni Chowk or Christmas shopping sprees at South Extension? ...
Picture this: Gen Z, the unstoppable whirlwind of energy and digital prowess, stepping into the corporate event scene. Intriguing, right? Well, grab a chai, my friend, because we're about to embark on a journey to craft events that not only catch their attention but...