The concept of Black Friday originated in the U.S. Later it began making its mark in other countries like Canada, the UK, and Germany, where the brands started acquiring global recognition after adopting the Black Friday sales strategy....
B2B advertising has always been a world of innovation and strategy. But today, with the rapid evolution of technology and changing customer expectations, the rules of the game are being rewritten. At Sanket Communications, we’ve witnessed first-hand how these shifts are redefining how B2B...
Emotion AI, or affective computing, reshapes how brands understand and interact with customers. This technology, which uses machine learning to analyse and respond to human emotions, has come a long way from being a futuristic concept to becoming tangible tool marketers can use. ...
In a world where digital marketing trends change at lightning speed, businesses are turning to Artificial Intelligence (AI) to gain a competitive edge. AI-driven digital marketing strategies are the way forward for those looking to partner with the best digital marketing agency in Mumbai....
We live in a world battered with uncountable environmental issues. The climatic conditions are worsening, and the struggles to combat them seem harder!...
Every successful brand has a unique story to share, and this narrative is built upon two crucial pillars - Brand messaging and Marketing. While they complement each other, each plays a distinct role in how your business connects with your target group. ...
In today's fast-paced, competitive market, keeping your customers around is more than just a smart business move—it’s essential for long-term success. The focus has shifted from merely attracting new customers to nurturing long-term relationships built on trust, and loyalty, and creating positive experiences. ...
Imagine clicking on a video because the caption or thumbnail piqued your interest, only to find it dragging on endlessly. You'll likely lose interest halfway through! This is why short-form videos are ruling both advertising & the marketing worlds....
In the present digital world, social media is no longer just about likes and shares. It has transformed into a powerful and effective business tool that can directly influence your bottom line....
Purpose-driven marketing is a powerful way for brands to connect with customers on a deeper level. But with so many companies jumping on the bandwagon, it’s crucial to go beyond catchy slogans and take real action. ...