Did you know that 73% of consumers say they would be more likely to buy from a brand committed to a good cause? In today's world, catchy slogans aren't enough. ...
When it comes to the world of advertising, certain individuals have left an indelible mark on the industry with their creativity, vision, and charisma. One such luminary is Alyque Padamsee, widely regarded as the King of Indian Advertising....
Brands are constantly looking for the next big idea that can skyrocket their business to a new zenith. And one excellent idea that is the talk of the town right now is purpose-driven Marketing. ...