As we close the book on yet another year and open a new leaf in the new year, it's time to peep into the emerging trends and conventions that will shape the ad industry in 2023....
Stories are an inherent part of human life. We survive & thrive on stories. It is the bridge that eliminates the gaps between the past, present and future while connecting us to each other....
In the constant search for successful advertising & marketing strategies, we’ve brought you a volatile subject for you this time. If done correctly, the possibility of reaching new heights in this campaign is endless....
Social media is the largest playground for brand promotion in the current times. If you haven’t started social media marketing even now, then I have bad news for you, my friend....
The best way to learn about marketing is not always to focus on things you should do, but sometimes to learn things you should not. Today’s blog topic is one such thing that you should absolutely avoid in your marketing strategy lest your business...
Digital Marketing is running at an all-time high with more and more marketers, brands & audiences getting interested in it. The ever-evolving market has given birth to so many possibilities, there is something for everyone in it....
Cricket & Cinema are the two bonding pillars that bind Indians and eliminate all barriers of discrimination. Well, cinema can be subjective and often falls under the radar of scrutiny from the audience. But cricket is the epitome of unity. The ICC Cricket World...
India has a huge market for literally everything. But at a quick glance, you’ll see a lot of noise that makes it excruciating for brands to make a stand. Brands that have made proper use of market research & execution to build an empire...
The 90s were an interesting time as globalization was initiated and India had begun its journey towards becoming one of the giant economic powers in the world. Advertising was at an all-time high and many brands understood the importance of marketing. Not because of...
New brands often find themselves in a soup while choosing the right marketing strategy according to their specific requirements. It’s confusing, time-consuming and feels like running aimlessly in the dark if you know very little about it. ...