India has a huge market for literally everything. But at a quick glance, you’ll see a lot of noise that makes it excruciating for brands to make a stand. Brands that have made proper use of market research & execution to build an empire...
The advertising & marketing world is constantly evolving with new ideas trying to lure in new consumers. But people are evolving as well. They have become very efficient in ignoring advertising content....
Let’s take a trip down memory lane! Remember the iconic India vs. Pakistan matches in the World Cup? Remember the excitement & thrill behind watching it with your friends & family? It used to be an all-out event! But the thing that caught my...
The 90s were an interesting time as globalization was initiated and India had begun its journey towards becoming one of the giant economic powers in the world. Advertising was at an all-time high and many brands understood the importance of marketing. Not because of...
New brands often find themselves in a soup while choosing the right marketing strategy according to their specific requirements. It’s confusing, time-consuming and feels like running aimlessly in the dark if you know very little about it. ...
Are you on a constant lookout for marketing strategies to innovate and elevate your brand?...
A few days ago, during my umpteenth scrolling on social media, I saw a new Telugu ad for ThumsUp featuring their iconic Toofani style and the trending style icon Vijay Deverakonda. I liked the fact that a national brand focussed on regional marketing, that...
Building a brand comes with constant waves of challenges. And finding perfect marketing opportunities is one of the toughest of them all. If you spend hours daily optimizing your marketing efforts but still don’t see any improvement, this blog is for you....
With so much content getting bombarded on us from all angles every single day, we have started filtering content instantly according to our likes and dislikes. And when any new content in the market breaks this barrier and gets liked by all, it instantly...
India is considered to be a vast market for any commodity and service. As they say, with a huge population comes huge responsibility! Puns apart, India is now hot and sizzling with an ever-growing sports industry....