Advertising

Advertising, Blog, Digital Marketing, Traditional Marketing, Video Marketing

Cannes. The French Riviera. A land of glitz, and glamour, where whispers of rebellion simmer beneath the surface. ...

Visual Feast: The Impact of Design in Advertising

30 May 2024

Advertising, Blog, Digital Marketing, Marketing, Online Marketing, organictraffic, SEO, Social Media

In the ever-evolving advertising landscape, the fusion of art and advertising has become a powerful tool for brands to connect with their audiences. From incorporating artistic elements to utilizing innovative design techniques, the impact of design in advertising has become more significant than ever...

Embracing Social Media for Modern PR

22 May 2024

Advertising, Blog, Digital Marketing, Online Marketing, organictraffic, SEO, Social Media, Social Media Marketing

Welcome to the era of dynamic public relations! In today's digitally driven world, the landscape of public relations (PR) has undergone a profound transformation, largely propelled by the revolutionary impact of social media. ...

Unleashing the Power of Social Media: A Brand’s Best Friend

17 May 2024

Advertising, Blog, Marketing, Social Media, Social Media Marketing

We are back to unravel another mystery of the marketing world. Today, we're stepping into the digital realm to explore how social media platforms work their mojo in finding the perfect audience for your brand....

Artificial Intelligence in Political Advertising Part I: Deepfakes

6 May 2024

Advertising, Blog, Political Advertising

The rise of artificial intelligence (AI) and its deployment of deepfake technology has left an indelible mark on India's electoral fabric. Deepfakes, crafted through AI to manipulate media, present a grave threat to democratic processes, especially during the electoral cycle....

AI Era in Political Advertising

1 May 2024

Advertising, Blog, Marketing

The emergence of AI or Artificial Intelligence in Indian elections signals a significant shift in political advertising. Social media and IT bot usage surged during the 2019 General Elections, and the landscape is expected to evolve even further with an anticipated escalation in the...

Unleashing the Power of AI in Marketing: A Guide to Using ChatGPT Effectively

23 Apr 2024

Advertising, Blog, Digital Marketing, Lifestyle Marketing, Marketing, Online Marketing, Social Media

In today's fast-paced digital landscape, marketers are always looking for innovative tools to gain a competitive edge. ...

The Perfect Blend: OOH Advertising and Experiential Marketing for Brand Success

10 Mar 2024

Advertising, Digital Marketing, Event Marketing, Marketing, Online Marketing, organictraffic, SEO, Social Media Marketing

Remember the last time an ad stopped you dead in your tracks, not with annoyance, but with genuine intrigue? In our digital deluge, attention spans are goldfish-short, yet Out-of-Home (OOH) advertising is making a comeback, hand-in-hand with its spicy sidekick, experiential marketing. This dynamic...

Mastering the Art of Online Canvassing in 2024 Elections

22 Feb 2024

Advertising, Blog, Event Marketing, Online Marketing, Social Media, Social Media Marketing

Namaste, digital India! The 2024 general elections are upon us, and with them comes the crucial art of canvassing – connecting with voters and swaying their opinions. ...

Marketing Gimmicks: How Far is Too Far?

13 Feb 2024

Advertising, Blog, Marketing

In the ever-evolving landscape of marketing, where attention is the currency, brands are constantly pushing the boundaries to stand out. But in their quest for eyeballs, some are venturing into controversial territories, leaving audiences bewildered and questioning the ethics behind these stunts....