Marketing for a brand works hand in hand with the emotion it conceives in the consumer's mind. It has been so influential that people consider buying a product or services, not for their excellent features and benefits, but how good or bad their marketing...
Expansion is the name of the game for any business. Whether it’s a small local hawker with big dreams on your street or an E-commerce giant with a massive online following....
The capitalist market is often run on the concept “If it ain’t broken, why fix it?”. Brands who have already made a name for themselves reap benefits for eternities to come, and outsiders aren’t generally welcomed easily. That’s why companies like Reliance, Nestle, Hindustan...
You might have come across this new marketing phenomenon of “Disruptive Marketing” followed by many popular chartbuster brands....
It’s amazing that although the advertising industry has evolved tremendously over the years, we still tend to quote Ogilvy when we are in need of inspiration;...
Marketing pioneer and creative genius David Ogilvy who is widely considered as ‘Father of Advertising’ or ‘The Original Mad Man’...