On 11th January 1964, the US Surgeon General Report declared that “Cigarette causes cancer and is harmful to health.” This put an $8 billion industry and 7,50,000 occupation at stake. While most cigarette companies saw their sales dropping down, there was one company that...
An average human being spends 2.4 hours a day on social media. Do you know, apart from looking at cute pets videos and watching friends’ wedding pics, where do people spend most of their time on social media?...
We are well inside the 21st year of the 21st century. Technology has engulfed every aspect of our lives. It dominates the majority of our comfort, from heating water remotely (Pre-heat option in Geysers) to getting food delivered to our doorstep (Food delivery services)....
There is nothing superior in the consumer market than a brand that has unwavering support from its consumers....
Marketing for a brand works hand in hand with the emotion it conceives in the consumer's mind. It has been so influential that people consider buying a product or services, not for their excellent features and benefits, but how good or bad their marketing...
Expansion is the name of the game for any business. Whether it’s a small local hawker with big dreams on your street or an E-commerce giant with a massive online following....
The capitalist market is often run on the concept “If it ain’t broken, why fix it?”. Brands who have already made a name for themselves reap benefits for eternities to come, and outsiders aren’t generally welcomed easily. That’s why companies like Reliance, Nestle, Hindustan...
You might have come across this new marketing phenomenon of “Disruptive Marketing” followed by many popular chartbuster brands....
It’s amazing that although the advertising industry has evolved tremendously over the years, we still tend to quote Ogilvy when we are in need of inspiration;...
Marketing pioneer and creative genius David Ogilvy who is widely considered as ‘Father of Advertising’ or ‘The Original Mad Man’...