In the game of marketing, various brands use various techniques. It all depends on the target one wants to achieve. Then which form of marketing is more suitable for your business? After all, your marketing methods and execution style decides your success. ...
The pandemic has pushed traditional marketing backstage while giving the limelight to social and digital media. It was natural as everyone moved to this virtual world after being locked down, and every brand followed their audience to these online platforms....
Social media marketing is now a widely spread marketing technique that is rapidly gaining popularity with brands. Nearly everyone is now actively advertising their products & services on relevant social media platforms. ...
Zomato has 499K followers on Instagram, 1.4 million followers on Twitter, 1.8 million followers on Facebook and more than 500K followers on LinkedIn (these numbers are increasing as you read). Do you know why brands like Zomato have been able to establish such an...
Social Media for Business is very different from its personal usage. It’s a whole other ballgame. You share a small slice of your life on the internet to update others about your life in your personal use. But for business, you are trying to...
Have you found yourself in a flux when it comes to chalking out a well-organised yet all-encompassing social media strategy that keeps you connected with your target audience? ...
Brands are constantly coming up with innovative ideas and fantastic execution to entice their audience. In the Indian community, Television Commercials or TVCs are still one of the most influential advertising platforms....
The world we live in right now is called “The age of the Internet.” Why? Because the whole world is now on the internet. The world wide web has engulfed every being, entity, firm, enterprise, group, etc., under its wings. The whole ecosystem of...
On 11th January 1964, the US Surgeon General Report declared that “Cigarette causes cancer and is harmful to health.” This put an $8 billion industry and 7,50,000 occupation at stake. While most cigarette companies saw their sales dropping down, there was one company that...
An average human being spends 2.4 hours a day on social media. Do you know, apart from looking at cute pets videos and watching friends’ wedding pics, where do people spend most of their time on social media?...