Successful brands are the ones able to create positive consumer experiences. And these experiences create a brand image that is difficult to forget. This is the world of “live” advertising and it is exploding. These “live” advertisements are but a sliver in the vast...
Stories are an inherent part of human life. We survive & thrive on stories. It is the bridge that eliminates the gaps between the past, present and future while connecting us to each other....
In the constant search for successful advertising & marketing strategies, we’ve brought you a volatile subject for you this time. If done correctly, the possibility of reaching new heights in this campaign is endless....
Are you running out of ideas to attract new customers to your brand? Do you think acquiring new customers and increasing brand awareness has become extremely difficult?...
Social media is the largest playground for brand promotion in the current times. If you haven’t started social media marketing even now, then I have bad news for you, my friend....
Nowadays, advertisers are finding it very hard to lure consumers with their communication. Earlier, things used to be simple when TV was the mainstream media for ads. But with the rise of digital media, the advertising industry has now seen a total shift. Now,...
The best way to learn about marketing is not always to focus on things you should do, but sometimes to learn things you should not. Today’s blog topic is one such thing that you should absolutely avoid in your marketing strategy lest your business...
Cricket & Cinema are the two bonding pillars that bind Indians and eliminate all barriers of discrimination. Well, cinema can be subjective and often falls under the radar of scrutiny from the audience. But cricket is the epitome of unity. The ICC Cricket World...
Digital Marketing is becoming widely popular & essential for every brand out there wanting to succeed. The audience, potential customers & followers are on the internet connected 24/7. ...
India is the 2nd largest country in the world & perhaps the largest market in advertising & marketing. With so many great innovative ads, India has truly paved the way for the future of advertising. But in this huge market, they are bound to...