Have we ever asked ourselves, which part of an advertisement makes it memorable? Repetitive reminders, subtle persuasiveness, humanistic approach, or catchy tunes and jingles-all these elements are crucial in capturing the mind of the viewer and persuading him to take action. But advertising in...
If you're interested in the Indian advertising industry, then you're likely to be familiar with some of the most successful and innovative companies and individuals in the field. However, there's one name that stands out above the rest - Prasoon Joshi, a king of...
Modern marketing can broadly be grouped into 5 buckets/categories and here we will talk about what's fresh, what's new, and what will help your business grow....
As we close the book on yet another year and open a new leaf in the new year, it's time to peep into the emerging trends and conventions that will shape the ad industry in 2023....
Successful brands are the ones able to create positive consumer experiences. And these experiences create a brand image that is difficult to forget. This is the world of “live” advertising and it is exploding. These “live” advertisements are but a sliver in the vast...
Stories are an inherent part of human life. We survive & thrive on stories. It is the bridge that eliminates the gaps between the past, present and future while connecting us to each other....
In the constant search for successful advertising & marketing strategies, we’ve brought you a volatile subject for you this time. If done correctly, the possibility of reaching new heights in this campaign is endless....
Are you running out of ideas to attract new customers to your brand? Do you think acquiring new customers and increasing brand awareness has become extremely difficult?...
Social media is the largest playground for brand promotion in the current times. If you haven’t started social media marketing even now, then I have bad news for you, my friend....
Nowadays, advertisers are finding it very hard to lure consumers with their communication. Earlier, things used to be simple when TV was the mainstream media for ads. But with the rise of digital media, the advertising industry has now seen a total shift. Now,...