In today's fast-paced digital landscape, businesses are constantly seeking innovative ways to connect with their customers and drive growth....
We have traveled through the creative and advertising journeys of two “Kings of Indian Advertising”. While traveling, we noticed that adaptability and the ability to think outside the box are awarded in this industry....
Have we ever asked ourselves, which part of an advertisement makes it memorable? Repetitive reminders, subtle persuasiveness, humanistic approach, or catchy tunes and jingles-all these elements are crucial in capturing the mind of the viewer and persuading him to take action. But advertising in...
If you're interested in the Indian advertising industry, then you're likely to be familiar with some of the most successful and innovative companies and individuals in the field. However, there's one name that stands out above the rest - Prasoon Joshi, a king of...
Modern marketing can broadly be grouped into 5 buckets/categories and here we will talk about what's fresh, what's new, and what will help your business grow....
As we close the book on yet another year and open a new leaf in the new year, it's time to peep into the emerging trends and conventions that will shape the ad industry in 2023....
Successful brands are the ones able to create positive consumer experiences. And these experiences create a brand image that is difficult to forget. This is the world of “live” advertising and it is exploding. These “live” advertisements are but a sliver in the vast...
Stories are an inherent part of human life. We survive & thrive on stories. It is the bridge that eliminates the gaps between the past, present and future while connecting us to each other....
In the constant search for successful advertising & marketing strategies, we’ve brought you a volatile subject for you this time. If done correctly, the possibility of reaching new heights in this campaign is endless....
Are you running out of ideas to attract new customers to your brand? Do you think acquiring new customers and increasing brand awareness has become extremely difficult?...