Namaste, digital India! The 2024 general elections are upon us, and with them comes the crucial art of canvassing – connecting with voters and swaying their opinions. ...
In the ever-evolving landscape of marketing, where attention is the currency, brands are constantly pushing the boundaries to stand out. But in their quest for eyeballs, some are venturing into controversial territories, leaving audiences bewildered and questioning the ethics behind these stunts....
Remember the days when Diwali meant haggling with aunties over sarees at Chandni Chowk or Christmas shopping sprees at South Extension? ...
Hey there, event enthusiasts! Today, we're taking a roller-coaster ride through the evolution of event marketing in our incredible nation. ...
Picture this: Gen Z, the unstoppable whirlwind of energy and digital prowess, stepping into the corporate event scene. Intriguing, right? Well, grab a chai, my friend, because we're about to embark on a journey to craft events that not only catch their attention but...
In 2023, advertising took a giant leap beyond pushing products. It became this emotional, empathetic force, connecting with people on a deeper level. ...
The ICC Men's Cricket World Cup 2023 isn't just another sporting event; it's a cultural phenomenon that's keeping fans from Bhubaneswar to Birmingham on the edge of their seats. ...
Hey there, folks! Today, we're delving into a topic that's got the advertising and marketing industry buzzing - attracting young talent. ...
In today's fast-paced digital world, mobile devices have become an indispensable part of our lives. As a result, advertisers have shifted their focus to mobile-centric campaigns, recognizing the significant role smartphones play in consumer behavior....
Storytelling is an age-old art form that has been deeply ingrained in Indian culture. From ancient epics like the Ramayana and Mahabharata to folklore passed down through generations, Indians have always had an affinity for narratives that captivate, entertain, and convey profound messages. ...