The emergence of AI or Artificial Intelligence in Indian elections signals a significant shift in political advertising. Social media and IT bot usage surged during the 2019 General Elections, and the landscape is expected to evolve even further with an anticipated escalation in the...
In today's fast-paced digital landscape, marketers are always looking for innovative tools to gain a competitive edge. ...
Namaste, digital India! The 2024 general elections are upon us, and with them comes the crucial art of canvassing – connecting with voters and swaying their opinions. ...
In the ever-evolving landscape of marketing, where attention is the currency, brands are constantly pushing the boundaries to stand out. But in their quest for eyeballs, some are venturing into controversial territories, leaving audiences bewildered and questioning the ethics behind these stunts....
Remember the days when Diwali meant haggling with aunties over sarees at Chandni Chowk or Christmas shopping sprees at South Extension? ...
Hey there, event enthusiasts! Today, we're taking a roller-coaster ride through the evolution of event marketing in our incredible nation. ...
Picture this: Gen Z, the unstoppable whirlwind of energy and digital prowess, stepping into the corporate event scene. Intriguing, right? Well, grab a chai, my friend, because we're about to embark on a journey to craft events that not only catch their attention but...
In 2023, advertising took a giant leap beyond pushing products. It became this emotional, empathetic force, connecting with people on a deeper level. ...
The ICC Men's Cricket World Cup 2023 isn't just another sporting event; it's a cultural phenomenon that's keeping fans from Bhubaneswar to Birmingham on the edge of their seats. ...
Hey there, folks! Today, we're delving into a topic that's got the advertising and marketing industry buzzing - attracting young talent. ...