We are back to unravel another mystery of the marketing world. Today, we're stepping into the digital realm to explore how social media platforms work their mojo in finding the perfect audience for your brand....
The rise of artificial intelligence (AI) and its deployment of deepfake technology has left an indelible mark on India's electoral fabric. Deepfakes, crafted through AI to manipulate media, present a grave threat to democratic processes, especially during the electoral cycle....
The emergence of AI or Artificial Intelligence in Indian elections signals a significant shift in political advertising. Social media and IT bot usage surged during the 2019 General Elections, and the landscape is expected to evolve even further with an anticipated escalation in the...
In today's fast-paced digital landscape, marketers are always looking for innovative tools to gain a competitive edge. ...
Namaste, digital India! The 2024 general elections are upon us, and with them comes the crucial art of canvassing – connecting with voters and swaying their opinions. ...
In the ever-evolving landscape of marketing, where attention is the currency, brands are constantly pushing the boundaries to stand out. But in their quest for eyeballs, some are venturing into controversial territories, leaving audiences bewildered and questioning the ethics behind these stunts....
Remember the days when Diwali meant haggling with aunties over sarees at Chandni Chowk or Christmas shopping sprees at South Extension? ...
Hey there, event enthusiasts! Today, we're taking a roller-coaster ride through the evolution of event marketing in our incredible nation. ...
Picture this: Gen Z, the unstoppable whirlwind of energy and digital prowess, stepping into the corporate event scene. Intriguing, right? Well, grab a chai, my friend, because we're about to embark on a journey to craft events that not only catch their attention but...
In 2023, advertising took a giant leap beyond pushing products. It became this emotional, empathetic force, connecting with people on a deeper level. ...