Brands Score Big at Cricket World Cup 2023!

The ICC Men’s Cricket World Cup 2023 isn’t just another sporting event; it’s a cultural phenomenon that’s keeping fans from Bhubaneswar to Birmingham on the edge of their seats. This cricket extravaganza has taken the world by storm, and brands like Lay’s, Cadbury, and Adidas are hitting it out of the park with their captivating ad campaigns.

Imagine a stadium packed with fans from all over the world, the tension in the air, and cricket legends showcasing their skills. It’s the perfect stage for brands to leave a lasting impression on their customers.

Lay’s – No Lay’s, No Game!

Cricket and snacking are a match made in heaven, and Lay’s knows it. Their ad campaign is as crisp as their chips, with the catchy phrase “No Lay’s, No Game!” They’ve even brought back MS Dhoni as their brand ambassador for this one. The global campaign is all about the excitement of sports events, focusing on the ongoing ICC Cricket World Cup and catering to the Indian audience.

In their TV commercial, Dhoni takes a unique approach, going door-to-door to catch the cricket action with fans, but there’s a twist – you need to have Lay’s chips at home. If you’re stocked up on Lay’s chips, you get the golden opportunity to enjoy the match with him. But if you don’t have Lay’s, you might just miss out on the fun. The ad playfully emphasizes the message: ‘No Lay’s, No Game.’

Cadbury – #SitTogether

Cricket lovers adore boundaries, and they love indulging in mouthwatering Cadbury chocolates. Cadbury’s ad campaign is all about sweetening the sixes, and they’ve nailed it with their heartwarming ads.

Cadbury Dairy Milk launched its touching #SitTogether campaign in anticipation of the ICC Men’s Cricket World Cup 2023. The campaign is rooted in the brand’s core values of generosity and the idea that the thrill of cricket should be a shared moment. It’s all about encouraging people to come together, fostering camaraderie and togetherness, and emphasizing that a match day holds a special place in everyone’s hearts, regardless of their roles.

Adidas – 3 Ka Dream

Adidas isn’t just about sportswear; they’re redefining the game. Their campaign, “3 Ka Dream,” showcases the journey of young, talented athletes aspiring to be like their cricket idols. It’s about inspiring the next generation, not just endorsing top players. With powerful visuals and motivating narratives, Adidas is hitting a sixer with this campaign.

The campaign’s soundtrack is delivered by the talented Indian rapper Raftaar, and the video features cricket’s formidable stars, alongside passionate fans. It vividly brings to life the hope that every fan carries in their heart as they passionately cheer for their team to secure that coveted 3rd ODI World Cup win.

In a Nutshell

The ICC Men’s Cricket World Cup 2023 is more than just a sporting event; it’s a celebration of culture, passion, unity and dreams! Brands like Lay’s, Cadbury, and Adidas have tapped into this cricket frenzy with campaigns that resonate with fans worldwide. They’ve managed to make the cricket experience not just thrilling but also flavorful and inspiring.

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