Best Marketing Trends to Follow in 2022
2022 is coming with new opportunities for advertisers, marketers & brand owners alike. Despite the relapse of the COVID-19 Pandemic, 2022 looks promising as brands are gearing up to increase their ad budget significantly and shift their focus more towards digital marketing. Your brand shouldn’t miss the chance to stand out with exceptional marketing to draw huge attention and audience.
Therefore, we bring you the best marketing trends in 2022 that will be a sure-shot success. Follow these trends to improve your brand’s communication & make 2022 your year!
Influencer Marketing
India has already hopped on the ride for the “Digital Revolution”, excelling at neck-breaking speed & changing the technological dimension of the entire nation. Influencer Marketing is at the forefront of this digital revolution as more & more brands are jumping on the bandwagon of online marketing. Influencer marketing has churned out a value of ₹900 crores in 2021 and it is only expected to grow exponentially.
Influencer marketing not only helps your brand in creating a bigger audience base but gives it a more humane angle that the masses relate to. People are always watching the content that influencers create. Your brand has a better chance to end up on your potential customers’ plate through influencer marketing than traditional methods.
SEO & Pay-Per-Click Marketing
The “Digital Revolution” we talked about above comes exclusively into play with SEO & PPC Marketing. If your brand is online or requires online advertising, you should definitely be active on the SEO and PPC front. SEO helps your brand in digital ranking organically while PPC helps it scale forward with paid promotion.
SEO & PPC are spreading like wildfire in the digital world and will receive a huge chunk of the advertising budget of 2022. So, if you want to take good advantage of it, you need to act swiftly. But of course, you need to have proper knowledge of the vertices before investing heavily. Learn more about SEO here & look here for more info on PPC Marketing.
Google Business Profile for Local Business
If your domain is in the local frontier and you want to attract a large audience to your store (for example a boutique or restaurant), Google Business Profile is your best friend! If you have used Google My Business before and are thinking “what’s this new trouble?”, don’t worry. GMB is now Google Business Profile with better features & a more refined interface.
You can use GBP for placing ads on various google platforms & associated platforms, youtube marketing, local map optimization, handling multiple locations, and so much more. Click here to know more about Google Business Profile & make 2022 profitable with GBP.
Video Marketing (Reels, Shorts, TikTok, etc.)
You must be aware of this phenomenon by now unless you were on a 2-year digital-detox vacation to the Himalayas. Short-form video content or reels a.k.a shorts is “the most engaging marketing technique” now. Till 2 years back, marketers didn’t take short-form videos seriously. Now, they are assigning specific budgets to promote their videos on various short-video platforms.
Voice Search
Voice search is not new and it’s been around for more than 10 years. But the interesting thing that led to voice search being in this list is voice search enquiries are increasing by 270% per year in India. Call it digital inclusion or more internet capacity, Indians are adopting voice search extensively.
It also gets much-required boosts from tech giants such as Google, Amazon & Apple as they continuously refine it to be much more effective & human-like. One disadvantage is that voice search generates a “zero-click search” that drive digital marketers insane. But hey, you’re still pulling customers through it and there sure will be a metric to judge it in the future. So, no harm done here. Voice search should also be on your marketing strategy for 2022.
Wiser Tom Makes Nicer Profits
So, here is the final cut of the top marketing trends to follow in 2022. But there is one last hurdle to cross and that is a really important one. You see, the above-mentioned list is a useful guideline or handbook that briefs about up & coming popular trends. But identifying your brand needs, modifying your content accordingly, creating a compelling marketing strategy, can be a whole lot more challenging than you’re ready for. Therefore, you should go with the wiser option of hiring an effective & top Advertising and Digital Marketing Agency. It will make your job much easier, save you a lot of money and give your product an effective kickstart in 2022.
Sanket Communications is the perfect integrated marketing agency for the job. It is a 360° advertising agency that works in numerous vertices and has been handling various clients in private as well as government sectors for the past 31+ years! Make a fresh start in 2022 with Sanket Communications & start your business progression the Better Way! Contact Sanket Communications here or give us a call at 7008165707.
About Author
Sandeep Hati is a copywriter at Sanket Communications. He is passionate about advertising trends and stories. He aims to explain the many intricacies that run the advertising and marketing world. When he’s not working, you’ll find him buried in a book or watching period cinema or failing gloriously on the same level of video game infinitely.
