Zomato has 499K followers on Instagram, 1.4 million followers on Twitter, 1.8 million followers on Facebook and more than 500K followers on LinkedIn (these numbers are increasing as you read). Do you know why brands like Zomato have been able to establish such an...
Social Media for Business is very different from its personal usage. It’s a whole other ballgame. You share a small slice of your life on the internet to update others about your life in your personal use. But for business, you are trying to...
Have you found yourself in a flux when it comes to chalking out a well-organised yet all-encompassing social media strategy that keeps you connected with your target audience? ...
Brands are constantly coming up with innovative ideas and fantastic execution to entice their audience. In the Indian community, Television Commercials or TVCs are still one of the most influential advertising platforms....
The world we live in right now is called “The age of the Internet.” Why? Because the whole world is now on the internet. The world wide web has engulfed every being, entity, firm, enterprise, group, etc., under its wings. The whole ecosystem of...
On 11th January 1964, the US Surgeon General Report declared that “Cigarette causes cancer and is harmful to health.” This put an $8 billion industry and 7,50,000 occupation at stake. While most cigarette companies saw their sales dropping down, there was one company that...
An average human being spends 2.4 hours a day on social media. Do you know, apart from looking at cute pets videos and watching friends’ wedding pics, where do people spend most of their time on social media?...
We are well inside the 21st year of the 21st century. Technology has engulfed every aspect of our lives. It dominates the majority of our comfort, from heating water remotely (Pre-heat option in Geysers) to getting food delivered to our doorstep (Food delivery services)....
There is nothing superior in the consumer market than a brand that has unwavering support from its consumers....
Marketing for a brand works hand in hand with the emotion it conceives in the consumer's mind. It has been so influential that people consider buying a product or services, not for their excellent features and benefits, but how good or bad their marketing...