Cricket & Cinema are the two bonding pillars that bind Indians and eliminate all barriers of discrimination. Well, cinema can be subjective and often falls under the radar of scrutiny from the audience. But cricket is the epitome of unity. The ICC Cricket World...
Digital Marketing is becoming widely popular & essential for every brand out there wanting to succeed. The audience, potential customers & followers are on the internet connected 24/7. ...
India is the 2nd largest country in the world & perhaps the largest market in advertising & marketing. With so many great innovative ads, India has truly paved the way for the future of advertising. But in this huge market, they are bound to...
India has a huge market for literally everything. But at a quick glance, you’ll see a lot of noise that makes it excruciating for brands to make a stand. Brands that have made proper use of market research & execution to build an empire...
The advertising & marketing world is constantly evolving with new ideas trying to lure in new consumers. But people are evolving as well. They have become very efficient in ignoring advertising content....
Let’s take a trip down memory lane! Remember the iconic India vs. Pakistan matches in the World Cup? Remember the excitement & thrill behind watching it with your friends & family? It used to be an all-out event! But the thing that caught my...
The 90s were an interesting time as globalization was initiated and India had begun its journey towards becoming one of the giant economic powers in the world. Advertising was at an all-time high and many brands understood the importance of marketing. Not because of...
New brands often find themselves in a soup while choosing the right marketing strategy according to their specific requirements. It’s confusing, time-consuming and feels like running aimlessly in the dark if you know very little about it. ...
Are you on a constant lookout for marketing strategies to innovate and elevate your brand?...
A few days ago, during my umpteenth scrolling on social media, I saw a new Telugu ad for ThumsUp featuring their iconic Toofani style and the trending style icon Vijay Deverakonda. I liked the fact that a national brand focussed on regional marketing, that...