Nowadays, advertisers are finding it very hard to lure consumers with their communication. Earlier, things used to be simple when TV was the mainstream media for ads. But with the rise of digital media, the advertising industry has now seen a total shift. Now,...
The best way to learn about marketing is not always to focus on things you should do, but sometimes to learn things you should not. Today’s blog topic is one such thing that you should absolutely avoid in your marketing strategy lest your business...
Digital Marketing is running at an all-time high with more and more marketers, brands & audiences getting interested in it. The ever-evolving market has given birth to so many possibilities, there is something for everyone in it....
Cricket & Cinema are the two bonding pillars that bind Indians and eliminate all barriers of discrimination. Well, cinema can be subjective and often falls under the radar of scrutiny from the audience. But cricket is the epitome of unity. The ICC Cricket World...
Digital Marketing is becoming widely popular & essential for every brand out there wanting to succeed. The audience, potential customers & followers are on the internet connected 24/7. ...
India is the 2nd largest country in the world & perhaps the largest market in advertising & marketing. With so many great innovative ads, India has truly paved the way for the future of advertising. But in this huge market, they are bound to...
India has a huge market for literally everything. But at a quick glance, you’ll see a lot of noise that makes it excruciating for brands to make a stand. Brands that have made proper use of market research & execution to build an empire...
The advertising & marketing world is constantly evolving with new ideas trying to lure in new consumers. But people are evolving as well. They have become very efficient in ignoring advertising content....
Let’s take a trip down memory lane! Remember the iconic India vs. Pakistan matches in the World Cup? Remember the excitement & thrill behind watching it with your friends & family? It used to be an all-out event! But the thing that caught my...
The 90s were an interesting time as globalization was initiated and India had begun its journey towards becoming one of the giant economic powers in the world. Advertising was at an all-time high and many brands understood the importance of marketing. Not because of...