As we close the book on yet another year and open a new leaf in the new year, it's time to peep into the emerging trends and conventions that will shape the ad industry in 2023....
Successful brands are the ones able to create positive consumer experiences. And these experiences create a brand image that is difficult to forget. This is the world of “live” advertising and it is exploding. These “live” advertisements are but a sliver in the vast...
Stories are an inherent part of human life. We survive & thrive on stories. It is the bridge that eliminates the gaps between the past, present and future while connecting us to each other....
In the constant search for successful advertising & marketing strategies, we’ve brought you a volatile subject for you this time. If done correctly, the possibility of reaching new heights in this campaign is endless....
Are you running out of ideas to attract new customers to your brand? Do you think acquiring new customers and increasing brand awareness has become extremely difficult?...
Social media is the largest playground for brand promotion in the current times. If you haven’t started social media marketing even now, then I have bad news for you, my friend....
Nowadays, advertisers are finding it very hard to lure consumers with their communication. Earlier, things used to be simple when TV was the mainstream media for ads. But with the rise of digital media, the advertising industry has now seen a total shift. Now,...
The best way to learn about marketing is not always to focus on things you should do, but sometimes to learn things you should not. Today’s blog topic is one such thing that you should absolutely avoid in your marketing strategy lest your business...
Digital Marketing is running at an all-time high with more and more marketers, brands & audiences getting interested in it. The ever-evolving market has given birth to so many possibilities, there is something for everyone in it....
Cricket & Cinema are the two bonding pillars that bind Indians and eliminate all barriers of discrimination. Well, cinema can be subjective and often falls under the radar of scrutiny from the audience. But cricket is the epitome of unity. The ICC Cricket World...