Branding Blitz at the ICC World Cup 2023
15 Oct 2023
The ICC Men's Cricket World Cup 2023 is here, and it's not just cricket enthusiasts who are gearing up for this mega event. ...
Author: Sanket Communications
Mobile-Centric Campaigns Shaping the Present Advertising Scenario
14 Oct 2023
In today's fast-paced digital world, mobile devices have become an indispensable part of our lives. As a result, advertisers have shifted their focus to mobile-centric campaigns, recognizing the significant role smartphones play in consumer behavior....
Storytelling in Indian Advertising
25 Sep 2023
Storytelling is an age-old art form that has been deeply ingrained in Indian culture. From ancient epics like the Ramayana and Mahabharata to folklore passed down through generations, Indians have always had an affinity for narratives that captivate, entertain, and convey profound messages. ...
The Rise of Consumer Personalization in India: Unlocking Tailored Experiences
15 Sep 2023
In today's fast-paced digital era, consumers are seeking personalized experiences more than ever before. The Indian market, with its massive population and burgeoning middle class, has witnessed a remarkable surge in the demand for tailored products and services....
Unraveling the Vanishing Act
26 Aug 2023
Today, let's take a plunge into the fascinating world of Indian advertisements, where storytelling has often been the soul-stirring ingredient that made these short narratives resonate deeply with audiences....
Promoting Unity Through Tea “Tata Tea’s “Desh ke Dhaage” Campaign”
19 Aug 2023
In the realm of advertising and marketing, Tata Tea has consistently proven itself to be a trailblazer with its inspiring and thought-provoking campaigns....
Parle-G: Unwrapping the Marketing Masterstrokes that Sweetened Generations
Greetings, my fellow enthusiasts of all things extraordinary! Today, I bring you an enchanting journey into the realm of marketing and advertising brilliance that birthed the World’s best-selling biscuit - Parle-G....
The Evolving Landscape of Gender Portrayal in Indian Advertising
15 Jul 2023
Advertisements play a significant role in shaping societal perceptions and attitudes. Over the years, India has witnessed a transformative journey in the portrayal of women in advertisements. In the past, women were often portrayed as mere decorative pieces, objectified, and relegated to supporting roles....
Omnichannel Marketing Strategies: The Future of Successful Business Growth
29 Jun 2023
In today's fast-paced digital landscape, businesses are constantly seeking innovative ways to connect with their customers and drive growth....
The Kings of Indian Advertising: Part IV Alyque Padamsee
When it comes to the world of advertising, certain individuals have left an indelible mark on the industry with their creativity, vision, and charisma. One such luminary is Alyque Padamsee, widely regarded as the King of Indian Advertising....