Kings of Indian Advertising Piyush Pandey || Part II
19 May 2023
Have we ever asked ourselves, which part of an advertisement makes it memorable? Repetitive reminders, subtle persuasiveness, humanistic approach, or...
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Kings of Indian Advertising Prasoon Joshi || Part I
11 May 2023
If you're interested in the Indian advertising industry, then you're likely to be familiar with some of the most successful...
Explosive Marketing Trends for 2023
17 Mar 2023
Modern marketing can broadly be grouped into 5 buckets/categories and here we will talk about what's fresh, what's new, and...
Four Advertising Trends that will Shape the Industry in 2023
11 Feb 2023
As we close the book on yet another year and open a new leaf in the new year, it's time...
Interactive :The Future of Advertising
13 Dec 2022
Successful brands are the ones able to create positive consumer experiences. And these experiences create a brand image that is...
Storytelling: The Key to Influence your Customers’ Minds
8 Nov 2022
Stories are an inherent part of human life. We survive & thrive on stories. It is the bridge that eliminates...