Top 5 Worst Indian Ads (Part 2)
15 Jul 2022
India is the 2nd largest country in the world & perhaps the largest market in advertising & marketing. With so...
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Case Study Learning: How Did boAt Become a 1500 Crore Company?
29 Jun 2022
India has a huge market for literally everything. But at a quick glance, you’ll see a lot of noise that...
Guerrilla Marketing: The New Hot Strategy That Works!
24 Jun 2022
The advertising & marketing world is constantly evolving with new ideas trying to lure in new consumers. But people are...
Top 5 Ads from the 90s that Hit Right in the Feels!
25 May 2022
Let’s take a trip down memory lane! Remember the iconic India vs. Pakistan matches in the World Cup? Remember the...
How is Emotional Advertising the Key to Successful Brand Promotion
17 May 2022
The 90s were an interesting time as globalization was initiated and India had begun its journey towards becoming one of...
All You Need to Know About ATL, BTL & TTL Marketing
19 Apr 2022
New brands often find themselves in a soup while choosing the right marketing strategy according to their specific requirements. It’s...