Sanket’s approach towards communication is to understand the playground and customize it to get the winning edge. Our media strategists help identify target media and audiences, and develop stories that ignite thought rather than create purposeless texts. We provide a full press office service that includes writing, researching and placing press releases, opinion pieces and case studies, feature tracking and online media relations and a dedicated website for the media. We coordinate with your press office to ensure that the messaging in local markets is in sync with the national and international messaging and timing.
We have skills in choosing the most effective channels, from a knowledge base that includes not just mainline national media but also specialised and local ones. Over the years, we have developed an excellent relationship with media practitioners in press, television and radio. Our media relations expertise covers trade, consumer, business, industry, technology, broadcast and social media and we have mastered the art of navigating the complex and ever-transient media scene.